This ad video is just wrong on so many levels:
If you have time to kill, the scaryideas site collects weird, dodgy, perverse or thoroughly cynical ads. What’s actually scary is the fact that there are so many. But then shock may be the only way to make anything stick, in these days of information overload.
It’s advertisement (and not too new) but good stuff.
And that doesn’t even show what they do to the bodies – sometimes they go a little bit too far, so you can actually spot it. No way that those perfect, busty, narrow-hipped aliens actually exist (not to mention eat and go to the toilet).
Plus they use 26-year young women for adverts about anti-wrinkle creams, and flawless 16-year olds for acne care. We’re in a time where the reality doesn’t actually matter any more, you can stretch and fix it any way you like – and all for the lofty aim of ROI.
Soon they won’t need those all-too-human models, they’ll just computer-generate whatever ideal is fashionable.
When i was a teenager my singing teacher told me : if you feel beautiful, you are beautiful. She was overweight and liked big stripey shirts, so what she said made me smile. But still she carried it off, just by who she was. I’m still grateful for that insight.