Tonight, over a couple of cocktails, my friend Melissa and I were (amongst other subjects) reminiscing about MTV clips (of our youth, I don’t have a TV) (and I wouldn’t watch MTV if I did). What struck us is that the ones we remember are the most disturbing ones.
For instance, “Black Hole Sun” by Soundgarden:
Or worse, the one with Aphex Twin and the teddy bears:
An example from another context, the posters from the Saw movies:
It’s all in the nails. You don’t like it, but you sure as hell remember it.
Long-term marketing: what remains with you is not the nice and pretty, nor even the sexy stuff. What sticks are the images that connect with the darkest corners of our subconscious.
Black Hole Sun… wouaw, I did not remember how it was… indeed strange feeling, but it sounds soooo good!
yes it does
I saw Chris Cornell live, and he really has that voice. Not so keen on what he’s doing now, though.