Well, rumoroid is not a word (understandably).
I’m told that at a press conference, having good food present is a good idea. Journalist will tend to give bad press if they have to make do with a bowl of peanuts, or worse, nothing.
So if you’re launching your startup, or putting together an event, you better mind your grub: warm and cold snacks accompanied by decent bubbly/brew will further your cause. The reporters will like it, and next time they might even bring their friends.
This sounds totally believable, because, well, i too definitely prefer good food to no food at all.
It was even suggested that a certain type of journalist’s diet is based on such event. In that case, it might be a good idea to throw some fruits and veg into the mix. Just to make sure the journalist stays alive and well long enough to write the good review your hors d’oeuvres and canapés have paid for.